Attention all website owners! Do you ever wonder, how to make your website easy to find on google? Do you want to make your website findable? If yes, then you are in luck! This article is about the process that affects the visibility of a website. We will share our best tips to get site traffic with the help of Google search results and other search engines.
Introduction
When you look at the process that affects the visibility of a website, you quickly look at SEO. SEO is the process of optimizing your website so that it appears higher in Google search results. Essentially trying to rank on the first page of Google. Keep in mind not ranking on the first page of the search queries, but second or third, is still an effective position. This will be achieved by serval ranking factors like keyword research.
Google gives us another great way how to get your website on google, namely Search Engine Advertisement. SEA marketing, or search engine advertising, is the process of using paid advertisements to promote your website.
Another way to get site traffic is through the use of social media. Social media is a great way to connect with potential customers and promote your website.
These are just some of the global ways you can get site traffic. Read more about how to make the most of our tips in this article.
Photo: https://storyset.com
how to make your website easy to find on google
Search engine optimization for organic search results
Proper SEO is very important in acquiring search traffic and conversions on a local and national scale organically. SEO ensures that you can be found well on Google. If your web pages are found, you automatically get organic search results. With Search Engine optimization you get long-term results especially if you rank on the first page of Google. These results will have a continuous effect on your site’s traffic. For this reason, companies often have a large budget to make their site easily findable in search results. A lot of site traffic is often an important indicator that a website has several keywords on the first page of Google. Getting on the first page of Google involves a lot of work, but will pay off.
Do you want to get your website noticed, check out some tips for SEO
Provide the right on-page SEO
On-page SEO is the optimization of your site to score better in google’s search results. This means optimizing all aspects of your pages, including the title, the meta description, and the keywords.
You also need to make sure that your website is easy to navigate and that the content is of high quality. As the name suggests, all optimization is done on the website itself. On-page SEO is necessary for every new page and other pages. Here are several factors that can help you with on-page SEO another process that affects the visibility of a website.
Submit your sitemap to make your page findable
Making your site more findable starts with a sitemap. A sitemap is a file that contains a list of all the pages on your website. This file can be submitted to search engines, making it easier for them to index your website. You can create a sitemap with a tool like XML Sitemaps or Google XML Sitemaps.
Make sure your page’s content is relevant and updated
To rank high in Google’s search results, you need to write content, like an interesting post. You can attract more visitors to your web pages and keep them engaged for longer by providing valuable content. Find topics that people search for.
So go through the pages of your site and see which pages lack sufficient text to complete them. 300 words are the minimum, but for real results, it is better to use more than 500 words as a rule of thumb. When you want to be competitive you could write a minimum of 2000 words.
Another tip is to publish a blog post every other day. This tells Google your site is active.
Use particular keyword search for phrases and page titles
One of the best ways to improve your SEO is to use relevant keywords. These are words and phrases that people are likely to use when searching for information online. By including a keyword in the content of your site, you can make your site more visible to potential customers. Make sure you are spending a good time on keyword research. This will pay off. If you find a particular search query you may rank on the first page of google quite fast. A local business with a local community has the best keyword opportunities as the chances of the market being saturated are small.
There are several ways to find out which search terms are important for your industry, including using Google AdWords Keyword Planner and SEMrush. Be careful not to use too many keywords. This will be seen as spam.
Make use of meta tags
Meta tags are pieces of code that you can add to your website’s HTML and that provide information about your site. Some search engines use this information to rank websites, so it’s important to make sure your meta tags are accurate and informative. A few examples of a meta tag, are your meta description and a meta title. Google works to get these meta tags displayed on your web page.
Use the correct URL and page title
The URL is the address of your site. It is important to make sure it is descriptive and relevant, as it can help people find your website pages. The page title is also important because it appears in Google searches.
Make sure it properly represents the content of your website’s pages. Even having the right domain name can help with your SEO.
Optimise your images
When you upload images to your site, make sure you optimize them for the web. This means compressing the file size and adding descriptive keywords and titles in the alt tag.
By doing this, you can improve the visibility of your images in the search results. There are plenty of plugins in WordPress that can do this for you in bulk.
responsive web design for a mobile version
With more and more people using smartphones and tablets to access the internet, it is important to make sure your site is optimized for mobile devices.
This means making sure the layout of your website is mobile-friendly. For instance, easy to navigate on smaller screens, and the content is formatted correctly. We highly recommend wp rocket for WordPress websites, it is a great plugin to speed up your website, especially for mobile devices.
Get the right off-page SEO
Off-page SEO is the process that affects the visibility of a website through external measures. This includes things like link building with backlinks.
By increasing the number of backlinks to your site and by improving your profile on social media networks, you can improve your site’s position in the search results.
Link building
One of the most important factors in off-page SEO is link building. This involves how many other sites link to your site, preferably from high-quality sources. The more pages link to your own website links, the higher your site ranks in the search results. There are several options to create backlinks. The best one is guest posting.
content marketing
Content marketing is the process of creating valuable content that attracts attention and encourages people to link to your website. This can include blog posts, videos, infographics, and social media updates.
By publishing high-quality content regularly, you can attract more visitors to your website and improve your SEO ranking.
guest posting
Guest posting is the process of writing an article for other websites. By submitting high-quality articles to popular publications in your industry, you can increase the number of links to your website. Make sure the topic of this article has something to do with your niche.
Local SEO
Local SEO is the process of optimizing your site for local search engines. This includes things like submitting your site to local directories and optimizing your site for local keywords. Take, for example, a Google business profile. Creating a Google business profile ensures people will find your business on Google maps. By doing this, you are guaranteed to see an improvement in the findability of your website.
Another great method for local SEO is a business listing in online directories. This could generate a lot of organic traffic itself. Some online directories even allow business listings to submit their contact details.
Social media
Another important factor in off-page SEO is social media optimization. This involves optimizing your site’s profile on social media networks such as Facebook, Twitter, and Google+, and publishing high-quality content that attracts attention.
By doing this, you can improve the visibility of your site and reach a wider audience.
Infographic for site findability
By placing an infographic on another page you can quickly build a backlink to your website. This can help improve your website’s position in the search engine results pages and increase traffic to your site.
Maintaining your visibility in Google
The above tips will guarantee that you can be found on Google. Google is constantly working on its algorithm. Therefore, SEO is a field that is constantly evolving, so it is important to keep an eye on the progress of your website and make changes where necessary.
So make sure you keep track of the latest trends and techniques in SEO and make sure your website is up to date. You can also use tools like Google Analytics to keep track of how many visitors your website gets and where they come from.
Monitor the progress of your website
SEO is a field that is constantly evolving, so it is important to keep an eye on the progress of your website and make changes where necessary.
Try to generate positive reviews
One way to improve your website’s ranking is to generate positive reviews. This could be from customers, clients, or even other platforms.
When people are looking for a business, they often turn to the internet to read reviews. This is why it is important to have a strong online presence and generate good reviews.
Website statistics to measure your findability in Google
Google search console is a free service from Google that gives you insight into how your site is found and used by Google. You can use the data from the Google search console to improve your website. Another good tool to measure the traffic on your site is Google Analytics. Google Analytics gives you data on how people find and use your website. To make sure your on-page SEO is alright you can always make use of an SEO audit. These tools tells you the process that affects the visibility of a website.
Great SEO tools you can use for your WordPress website.
Yoast SEO is a plugin for WordPress that helps you optimize your site for search engines. It includes features like XML sitemaps, meta descriptions, and breadcrumbs. Another popular SEO plugin is all in one SEO pack. This plugin offers a range of features such as automatic optimization of titles and meta descriptions, Google Analytics integration, and support for rich snippets.
SEA marketing is perfect for businesses that want their site on the first page of Google
SEA advertising is the process of using Google Adwords to promote your site. These ads will appear on search engine results pages and other websites, and they can be very effective in reaching a larger audience. A great Google ads campaign could even ensure ranking on the first page of Google. Paid ads are a great tool for a small business owner with a new website. This is because SEA takes less time than SEO.
The great thing about SEA marketing is that you can target your ads specifically to people who are looking for your type of product or service. You can also specify which geographical area you want to target, and you can track how many people click on your ad.
Our SEA tips to improve your findability in Google:
Choose the right keywords
The first step in any SEA marketing campaign is to choose the right keywords. These are the keywords that people will search for when they see your type of product or service. You need to research which keywords are most relevant to your business, this ensures your google ad will engage with your target audience.
Create a compelling ad
Once you have chosen the right keywords, you need to create a compelling ad that will entice people to click on your link instead of other sites. The ad should be eye-catching and interesting, and it should make it clear what the person will find when they click on the link.
Putting your ad in the right places
The next step is to place your ad in the right places. You want to place it where people will see it and be likely to click on it. This means placing it on high-traffic sites, on search engine results pages, and in other places where people are likely to search for your product or service.
Check your results
The final step is to monitor your results and make changes as necessary. You should track how many people click on your ad, how much money you spend on advertising, and how much revenue your ads generate. This information will help you determine if the SEA marketing campaign is successful and if you need to make changes.
The above tips will ensure a powerful campaign that will help you with your findability. SEA is a constantly evolving field, so it is important to keep an eye on the progress of your site and make changes where necessary. Again, this can be done in the Google search console. Google search console also tells you how much paid traffic you receive.
This means keeping an eye on the latest SEA trends and techniques and making sure your site is up to date. Certain SEA tools are also useful for measuring the findability and traffic of your website. By following these tips, you can improve your website’s visibility on Google and reach a larger audience.
Photo: https://timbranding.com
Making your website findable through social media
Social media is a great tool to make your web page easier to find. You can use social media to get in touch with potential customers and to promote your site. You can also use social media to share your content and drive traffic to your site.
There are many different social media platforms, and each platform has its strengths and weaknesses. It is important to choose the right platforms for your business and to create good content that is interesting and engaging.
You should also make sure your website is optimized for sharing on social media. This will make it easier for people to share your content.
Here are our recommended platforms that will make your website easy to find.
Facebook for your business
Facebook is a great platform for businesses of all sizes. It is an incredibly popular platform, and it has a variety of features that can be used to promote your website. You can create a Facebook page for your business, and use it to share news, updates, and photos. You can also post links to your website and place advertisements to
Twitter for business
Twitter also has many advantages for businesses. It is a very fast platform, and it is great for sharing short pieces of information. You can use it to share links to your website and blog posts, and you can also place adverts.
LinkedIn for business
LinkedIn is a professional networking site that can be used to promote your website. Create a profile for your company, and you can use this profile to share news, updates, and photos. You can also post links to your website and place advertisements.
Google+ for business
Google+ is a social media platform owned by Google. It is not as popular as Facebook or Twitter, but it can be useful for businesses. You can create a profile for your business, and use this profile to share news, updates, and photos. You can also post links to your website and place advertisements.
YouTube for business
YouTube is a video-sharing site that can be used to promote your website. You can create a channel for your business, and you can use this channel to share videos about your products or services. You can also post links to your website and place advertisements there.
Instagram for your business
Instagram is a photo-sharing site that can be used to promote your website. You can create a profile for your business, and use this profile to share photos of your products or services. You can also post links to your website and place advertisements.
Pinterest for business
Pinterest is a photo-sharing site that can be used to promote your website. You can create a profile for your business, and use this profile to share pictures of your products or services. You can also post links to your website and advertisements.
Bonus – Use email marketing for repeat traffic
An email is ideal for direct targeting. In the email, you can link to a page such as your homepage. A mailing system is very good for repeat visits to the website.
In addition, e-mail marketing can be used as an effective way to increase brand awareness and create a bond with customers. It is best to use a catchy subject line to get the reader’s attention and make sure the email does not look like spam.
Photo: https://timbranding.com
Conclusion – how to make your website easy to find on google
There are many methods for the process that affects the visibility of a website. You can use social media, search engine optimization techniques, and email marketing to build awareness of your site. These are all great ways to reach a larger audience and increase traffic to your site.
If you’re looking for more ways to promote your website, be sure to check out our other blog posts on the subject. We have many useful articles that can teach you how to improve your website’s visibility online.
If you are interested in our services, we are happy to help you promote your website. Please contact us for more information. Thanks for reading!
